AGAS uses the Pantone Matching System (PMS) as a standardized way to insure the correct color is printed on every product. PMS offers hundreds of colors for all types of printing. Each color is given a 3 or 4 digit number with a letter(s) on the end. AGAS uses the “Coated” colors which are designated with a “c” at the end. It is very important that you refer to the “Coated” colors as they vary from the “Uncoated” and other forms of PMS colors. For example, the United States flag is PMS 193c (red) and PMS 281c (blue).
When you are picking PMS colors or reviewing a mock up it is important not to relay on your computer screen for an accurate representation of the color. Each and every computer screen shows colors differently and there is no way to know exactly what the color is just by viewing it on your screen. Each mock up has the PMS colors listed, it is important to check these numbers against a physical PMS color chart to insure that you are approving the correct colors. If you do not have a PMS color chart, most print shops and paint stores have them on hand, just make sure you ask to see a “Coated” chart. We offer a PMS color match on most products at no extra charge.
Please be aware that recreating a color exactly is extremely difficult. While our talented production team has 10 years of experience matching colors it is done by hand in most cases and must be tailored to each material, as each material will show a color slightly differently. In most cases the variation is extremely small and well within industry accepted colors variations. If you feel that your product is not the correct color, always check it outside in natural light. Certain types of light, such as florescent bulbs, will change the appearance color. Natural sunlight is the best place to view the true color.